Morgan Samson, Casey’s daughter, was born and raised in Vienna, Virginia, and is a testament to the adage, “the apple doesn’t fall far from the tree.” From a young age, it was evident that Morgan inherited many of Casey’s qualities, including a strong work ethic, a vibrant social nature, and a deep-seated passion for their hometown. She grew up immersed in VYI (Vienna Youth Incorporated) sports, participating actively and even earning the prestigious VYI College Scholarship. *Fun fact* Her grandparents were among the four founding families of VYI. This early involvement in sports not only fostered her competitive spirit but also instilled in her a sense of commitment and ‘always put the team first’ mentality. Morgan attended James Madison High School where she was a cheerleader, lacrosse player and waitress at the Vienna Inn. After graduating in 2007, she decided to head down south to the University of Alabama “Roll Tide”. She was a member of Kappa Kappa Gamma, and just like her dad, a huge football fan. She finished up her college career at James Madison University, graduating with a degree in Communications. Her passion for real estate was kindled at a young age, influenced by her family’s significant contributions to the community. This enthusiasm for real estate has only grown over the years, which has helped her build lasting relationships with clients who trust her expertise.
The powerful success behind The Casey Samson Team is the combination of Casey’s years of experience perfecting pricing models, strategies and protocols, with the professionalism and technology of The CST’s rising stars. When Casey decided to grow his team in 2013, he recruited Colby, who was an up and coming rockstar at Long and Foster, to come over to Samson Properties and help build CST. Colby brought his extensive knowledge of homes and expertise with him and has been an essential part of the team’s growth. Casey also knew that his daughter Morgan, who had been in sales since college, would be a perfect addition with her style, training, and outstanding track record. She joined the team in 2017 and has been an invaluable asset ever since. Upon joining the team, Morgan began converting our listings from seller-comfortable “Traditional” style, to buyer-friendly “Transitional” style, with huge success. While “Traditional” looks dated, “Transitional” homes attract larger buyer pools, sell quicker, and generate higher priced contracts without contingencies. With Colby’s background and extensive knowledge of residential properties and Morgan’s sales training, professionalism, and eye for style, this dynamic duo complements each other perfectly to the benefit of their sellers and buyers. Their techniques consistently return sellers $7-$10 for every dollar invested, and Samson Properties has taught this approach to their 5800+ agents. They use the opposite approach and the same pricing tools for buyers, providing them with the home value and how to take advantage of seller and realtor mistakes. Colby and Morgan’s thoroughness and attention to detail constantly push the bar higher whether it’s representing the home online, engaging with buyers and other realtors or hosting open houses. The combination of their home prep procedures and unparalleled contract negotiation skills has made them a huge success, gaining them a constant flow of referrals from satisfied clients.
