Pricing Your Home

Pricing homes correctly is 90% of the process!

Casey prices every home. He compare your home to:

• Website Zestimates
• Tax Assessments
• Neighborhood comps of homes of similar size, age and condition
• 1 Mile radius comps of homes of similar size, age and condition

3 Casey Samson Models compare appraisal qualifying comps in your neighborhood, within a neighborhood, one mile radius and the potential pricing threshold.

If the home was purchased within the last 10 years, we do a 4th model: a 10 year growth chart.

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Rule #1: Well Priced Homes Sell at Maximum Value
Rule #2: Don’t Forget Rule #1

Time is Money When Selling your Home
Homes get the max value in the first 30 days!

There are 3 basics places to get pricing on a home.

The least accurate is Website estimates but you need to know what the buyers are looking at.

A good indicator is a percentage of the local tax assessment

The most accurate is the Casey Samson Pricing Model which compares Price per sq ft and % of assessment similar age and size homes sold within:

• The Neighborhood
• 1 mile in the last 120 days. These are the appraisers comps.
• Target threshold
• Growth chart showing a 10 year growth of similar homes.

Website estimates mislead buyers & sellers

On a sample home in Vienna, Virginia here are the website estimates:

• Realtor Property Resource: $1.1M
• Home Snap: $1.104M
• Trulia: $905,000
• Zillow: $919,000

Estimates/Zestimates are national algorythms that can vary 20% or more on a single property.

This is a huge contributing factor why sellers and Realtors over price homes. 40% of the homes in Northern Virginia withdraw unsold.

Tax assessors are a consistent source in determining the value of a home

Tax assessors give us a “ballpark” price of a home. Historically homes within a one mile radius with similar age and size will sell at a consistent percentage of assessment i.e. 108% – 110% of assessed value. There are other mitigating factors that must be considered, however, when determining the value of a home.

Casey Samson’s pricing model has a proven track record of putting an accurate value on home as evidence by his portfolio of selling at 100.1% of list price.

Step One – Establish The Proper Criteria

Proper Comparables are based on age, type of home, size and similar features. Credibility is given to same neighborhood, same street. In other words this is where we compare apples to apples. Each area has sub markets as a defining characteristic. Vienna is defined by elementary schools. Falls Church and Centreville are defined by High Schools