Before You Sell or Build, Read This
If you’re a homeowner in Vienna, McLean, or Arlington, you might be sitting on a question worth hundreds of thousands of dollars:
Is your home worth more as a lot to a builder, or as a listing to a buyer? It’s not always an easy call and getting it wrong could mean leaving serious money on the table.
Here’s what most homeowners don’t know:
80% of the Vienna lots sold to builders were sold under market value.
That means most sellers never realized the full potential of their property. The difference often comes down to expert analysis and the right strategy.
At The Casey Samson Team, we first determine if a home can be sold to a starter home buyer or is best suited for a new home. We will determine value of the lot, marketed to the widest buyer pool possible, which allows builders and homes buyers the opportunity to build.
Our New Home Guide provides a complete breakdown of lot costs and home values, empowering homeowners to price right and sell fast.
Builders: Time is Money
$1.125 billion in New Homes withdrew unsold in Vienna, McLean and Arlington in 2025.
Even the best new build can fail without the right lot pricing, marketing, and negotiation. Our team studies pricing data, buyer insights, and marketing reach, ensuring your projects are positioned to sell quickly and profitably.
Knowledge is Power
Whether you’re selling, buying, or building in Northern Virginia, the right strategy starts with the right information. Put The Casey Samson Team to work for you. Our team, Virginia’s #1 Large and Luxury Team, are experts at pricing, marketing, and negotiating.
Explore our New Home Guide to see what your property is really worth and how to make the market work for you. Watch Casey discuss this on our newest Real Housed episode, coming soon.
